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| Exclusive Network Support
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| Industry Supporting Media
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| Conference Registrants |
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| Exhibitors |
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| ¡¡Day Three, Sep. 8th, Tuesday |
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Plenary Sessions - Part 3 Consensus VS Win-win: Currently tenant and shopping center management is facing a reshuffling due to the impact of the financial crisis. How can developers and retailers resolve these conflicts and achieve a win-win situation during tough economic times?
1¡¢Advantages VS Attractions: How can a shopping center convert its unique characteristics into advantages to attract retailers?
A. How can shopping centers take full advantage of its characteristic¡ªdo different stores sharing traffic impact retailer expansion?
B. How shopping center developers and retailers can work together to achieve a mutual goal.
C. Characteristics and advantages of shopping center development in the tier-2 and tier-3 cities
2¡¢Services VS Marketing: How can owners improve shopping center marketing to attract loyal customers and increase tenants¡¯ profitability?
A. Innovative shopping centers and their sense of space and time
B. Marketing strategies for Grand Openings, how to maintain market share and successful shopping center leasing
C. How shopping centers can educate and encourage local retailers to become tenants in a mall
3¡¢Slowing down VS Acceleration: How to determine when to plan for retailer expansion and if adjustments are needed in shopping center leasing procedures during the financial crisis
A. How can shopping centers evaluate tenants¡¯ performances in footfall/ sales performance/rent?
B. How can retailers avoid risks while rapidly opening stores in current times?
C. Changes of retailers¡¯ expansion and their development strategies in China
4¡¢New Trends: New trends, technologies and ideas for shopping center development
A. How can shopping center developers and managers earn more market share by improving their services?
B. New technologies and new ideas in modern shopping centers
Concurrent Sessions - Panel 1. Chinese shopping center human resources
The shortage of seasoned talent in China¡¯s shopping center industry is an undisputable fact that has restricted its development. How can shopping center CEOs, General Managers and HR directors find the right professional managers? How can they deal with the localization of talent? What can they learn from international experts?
1¡¢The values and functions of local shopping center managers
The current supply and demand for shopping center managers: the current HR dilemma, establishment of a comprehensive HR database, employment mechanism and performance evaluation, personnel training mechanism. How to cope with the current shortage of talent in the retail property industry? How to maintain a loyal talent base and how to manage the turnover of talent?
2¡¢How to make full use of various kinds of talents to play their own professional values
The localization of shopping center HR: It is more cost-effective to localize shopping center HR but how can shopping centers apply the use of the local resources effectively? How can HR from residential and department store sectors successfully adapt to and enter into the shopping center industry? What are their advantages and disadvantages?
3¡¢The international shopping center HR experience ¨C the role of a shopping center general manager
Current situation of International shopping center HR development, how foreign shopping center managers adapt to China¡¯s local markets and how to evaluate and initiate HR in the international shopping center industry.
Concurrent Sessions - Panel 2. Retail channels for brand expansion & selection of locations
Owners and retailers are facing difficulties: It is hard for retail properties to find the ultimate retailers and it is also hard for retailers to find the right locations. How do we deal with this dilemma? How can owners and retailers both fully understand the mutual demands and work towards efficient cooperation? Today¡¯s retailers have more choices when they choose retail channels for expansion; meanwhile, due to the rapid development of the shopping center industry in emerging markets, more and more retailers have found shopping centers a good choice to open stores. Therefore, how can retail property developers become more competitive and successfully attract the right retailers?
1¡¢How to manage anchor stores in China and who subleases space?
A. Why manufacturers want to open factory outlets and what are their major concerns?
B. What are the key indicators for categorized markets (furniture, building materials, fashion, electronics, etc) to successfully transform into shopping centers?
C. Why more and more retail group rent out part of their space while also maintaining space for their own use? What should be the major concerns for managers?
2¡¢Leasing VS Location: How to overcome obstacles in shopping center leasing and retailer expansion
A. How can retailers determine the number of stores to open the location of new stores and how do they operate these stores to make a profit? How can retailers take advantage of opportunities to fulfill their expansion strategies and what are the concerns?
B. Is it possible to achieve a win-win situation between shopping center leasing and retailer expansion? How to provide ongoing marketing support to your tenants
3¡¢How do high-end specialty stores select retail channels for expansion? Should they be in a shopping center environment or stand alone?
A. Major concerns for retailers when selecting expansion channels (shopping centers, department stores, street shops, supermarket, etc.): in terms of footfall, branding, sales performance and network of stores
B. There is a trend that some retailers are beginning to open specialty stores on their own. How would this new trend impact shopping centers and department stores?
4. Panel discussion:
A. How can retail brands become min-anchors needed by shopping centers?
B. How to encourage retailers to locate in a shopping center environment rather than on a street location or within a department store?
C. Comparison between shopping center locations, department store locations and street locations
Concurrent Sessions - Panel 3. Chinese retail property leasing and operation
Retail property leasing and operations are inseparable. To ensure shopping center tenants have confidence in their landlords and stay loyal, it is important to establish an ongoing relationship between leasing and operations. In this session, we will focus on how to build an equal and cooperative relationship between tenants and shopping center owners
1¡¢Conflict VS Elusion: Building an equal and cooperative relationship between owners and tenants
A. How can shopping centers and anchor stores avoid approaching the same tenants?
B. How to control tenant mix to avoid redundancy
2¡¢Tenant selection and evaluation
A. How can shopping centers evaluate tenants¡¯ performances and determine which tenants should stay?
B. How to support distressed retailers who pay high rent but with poor performances in a down market
3¡¢Separating leasing from operation VS Integrating leasing with operation
A. The integration of leasing and operations session in shopping center development
B. The importance of sustainable tenant management and leasing management after a shopping center opens
C. How can owners effectively control the outsourced leasing team?
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