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Hosted by：
Mall China Information Center (Mall China)
International Council of Shopping Centers (ICSC)
Co-sponsors：
China Federation of Urban Commercial Outlets Construction Administration
China Shopping Center
Shanghai Council of Shopping Centers
Website: www.mallchina.org
www.icsc.org |
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Sep. 2nd
Welcome Speeches:
Marvin Morrison, Staff Vice President, ICSC, U.S.
Guo Zengli, President, Mall China, China
First: Opportunity and Risk for Shopping Center Investment
Lack of funds has always been a constraint in Chinese retail real estate development. In addition, the financing channel is quite narrow at home and it is difficult to seek foreign investment because of many controlling policies in place by the government. To give up? Or to find a new approach – to seize opportunities in the retail real estate market with innovative thinking and correct methods? In particular how can retail real estate enterprises achieve government’ s will, satisfy customers’ needs, effectively avoid market risks and achieve the expected goals of all the parties involved? Where are the biggest opportunities in the present market? Where are the risks? How can businesses better grasp opportunities to promote development of the Chinese retail real estate market?
Topic One, analyze the current situation of the retail real estate market in China and conduct comparisons with international markets.
1. Perspectives of the investment environment and relative policies affecting the Chinese retail real estate market
2. Current situations and latest trends of investment in the international shopping center markets
3. Reasonable shopping center distribution to promote the urban retail real estate development
Topic Two, improve city development and enhance shopping centers’ multi-functions as business projects and utilities
1. How international investors can judge opportunities in one city and decide whether to enter the local market
2. The impact of shopping center development to city development in relation to its site and social functions
3. What city-planners and administrators can do to help retail real estate development
Second: Market Environment and Challenges for Shopping Center Development
With intensifying customer demand and accelerating expansion of retailers, all investors/developers have their own expectations. A great concern of every investor is how to better learn about business environments and consumption patterns in different cities and maximize the ROIs by investing in more secure and promising programs. What did successful enterprises get from previous experiences? What were their mistakes? How did they adapt to the local market? At present, department stores and shopping centers/malls are increasingly integrated; mixed use properties are developing rapidly; regional & community centers have been mushroomed … How can businesses grasp opportunities in their respective markets? How can they make appropriate judgments and reasonable choices in accordance with their own specialties?
Topic Three, Learn about the situations of developers and retailers and confront the main challenges for shopping center development.
1. International brands’ views on the Chinese market in their plans for business expansion
2. Exploration of the local retail brands and how to bring about improvement and transformation.
3. Challenges for investors who play many roles including that of developers and even operator.
Topic Four, explore new shopping center types by learning about consumption patterns and changes.
1. Analysis of consumption patterns and trends within the Chinese market
2. Introduction to Shopping Center types and corresponding functions in different markets
3. Discussion about domestic developers’ mistakes on shopping center types selection and what solutions they should consider to be suitable for the Chinese market.
Sep. 3rd
Third: Tenants Mix and Brands Updating in Shopping Centers
Retail real estate investors and shopping center operators have been concerned about the new developments and changes in retail brands, hoping to cooperate with those brands highly recognized in the market and anticipating establish partnerships with them. How can businesses handle the relationship among varied brands and services, landlord, anchors and specialty stores to benefit all the parties? How can they optimize brand mix and make appropriate strategies to attract these brands? All these questions are of great importance to the success of a shopping center and can help centers maintain a stronger market share.
Topic Five, close the partnership between the landlord and tenants by promoting retailers’ expansion and achieve win-win.
1. How to make appropriate rent standards in accordance with local markets
2. Better promote the shopping center feature of “centralized management and decentralized operation” so as to bring more profits for tenants
3. Measures to strengthen the partnership between landlord and tenants.
Topic Six, Update tenant mix and improve shopping center leasing work.
1. Reasonable updating of tenant mix.
2. How to make business plan so as to secure suitable tenants for shopping centers.
3. Marketing skills and operation strategies for the best tenant mix.
Fourth: Capital Value and Business Operation in Shopping Centers
To maintain assets value is of primary importance for shopping centers. Different interpretations of the market, principles of operation and operating capability will greatly affect the ROIs. As a new property investment type, three important elements should be taken into consideration for every shopping center investment: What are the best solutions to maintain and increase the asset value of shopping centers? How can businesses build customer loyalty and long-term strategic partnerships with retailers by considering positioning, design, leasing and operations? How can they increase property values by using operational skills?
Topic Seven, introduction to increasing shopping center values by learning about the requirements for maintaining and increasing the value of assets.
1. Successful international example of shopping center investment
2. Key elements judging shopping center values
3. Operational skills to increase shopping center value
Topic eight, follow professional shopping center operational practices and strengthen shopping center attractiveness to retail brands.
1. Professional operation skills during the retail real estate development process
2. How to establish leasing strategies that will target specific prospective tenants.
3. How to operate shopping centers on a tenant-friendly basis and create a good environment for retailers’ sustainable development.
Recommended Subject: Analyses and strategies about shopping center rent level, tenant mix and its business function.
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