△购物中心管理介绍 |
１、给出购物中心行业的概览和主要机构（全球的）
２、列出并描述影响购物中心的微观及宏观问题
３、详述购物中心的各类别
４、描述购物中心管理者的角色
５、理解零售商和业主的关系 |
| △Introduction to Shopping Center Management |
1. Provide an overview of the shopping center industry and the key players (globally)
2. List and describe micro and macro issues impacting on shopping centers
3. Detail each classification of shopping centers
4. Describe the role of a shopping center manager
5. Understanding the retailer/landlord relationship
|
△购物中心运营 硬件建设系统和服务
1、概述建筑用途和结构
2、解释设计和材料的选择会如何影响到维持程序和运营费用
3、描述所需求服务，包括建筑的自动控制系统，电力分配，供水系统，机械 设施，电话基础设施，垂线运输 |
△Shopping Center Operations Building Systems and Services
1. Outline building purpose and structure
2. Explain how the choice of design and material will impact on the maintenance program and operating expenses
3. Describe services required, including Building Automation system, electrical distribution, hydraulics, mechanical services, telephone infrastructure, vertical transportation |
△基础服务
1、解释服务，包括基础服务
2、解释所有基础服务的维持需求
3、了解检查的频率和合适证书的需求 |
△Essential Services
1. Explain services included under essential services
2. Explain the maintenance requirements of all essential services
3. Understand frequency of inspections and certification requirements |
△购物中心财务
1、制定并分析欠款报告，以确定欠租总额，未付款的原因和催租策略
2、辨别一个中心各种租约类型并确定支出的计算方法
3、制定并分析一项租赁报告
4、了解空铺的损耗
5、比较预算支出与实际支出
6、计算租户对营销/推广资金的投入
7、分析一个中心盈亏报告，比较实际的与预算的并检查差异 |
△Accounting for Shopping Centers
1. Produce and analyse an arrears report to determine the cost of debtors, reasons for non-payment and collection strategies
2. Identify various types of leases within a center and determine calculation of outgoings
3. Produce and analyse a tenancy schedule
4. Understand the cost of vacancies
5. Compare estimated outgoings to actual outgoings
6. Calculate contributions to be paid by tenants to marketing and promotion
7. Analyse and compare a center profit and loss statement |
△购物中心行销介绍
1、行销的定义，当今的购物中心市场行销意味着什么？（销售分析，调研， 人口分析以及行销对租赁的影响）
2、解释行销管理学系
3、概括行销过程，它和购物中心有何关联 |
△Introduction to Shopping Center Marketing
1. Define marketing and what shopping center marketing means today (sales analysis, research, demographic analysis and influence of marketing on leasing)
2. Explain marketing management philosophies
3. Outline the marketing process and how it relates to shopping centers
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△小组讨论
创造未来的购物中心领导：如何开发和培训员工以取得购物中心的成功 |
△Panel Discussion
Creating tomorrow’s shopping center leaders - panel discussion on developing and training staff to succeed in shopping centers. |
△购物中心租赁介绍
1、了解租赁的基本原则
2、招商进程的各个阶段
3、了解主要的利害关系方
4、识别不同的租约类型并理解最恰当的应用各种类型 |
△Introduction to Shopping Center Leasing
1. Understanding the fundamentals of a lease
2. Stages in the leasing process
3. Understand key stakeholder relationships
4. Identify different types of leases and understand the most appropriate application of each |
△ 零售租赁过程
1、购物中心的定位策略 行销素材与租户组合
2、监管程序 推广/促销/管理/获利
3、打包/租赁建议租赁建议 定量-财务分析
4、谈判双方互相理解 从相互的利益出发统一目标 |
△Retail Leasing Process
1. Property positioning/strategy, marketing material and tenancy mix
2. The inspection process Promote/upsell/management/benefits
3. Packaging and the lease proposal Quantitative – financial analysis
4. Negotiation Understanding both sides Merging objectives for mutual benefit |
△租户组合
1、了解决定最适宜租户组合的因素
2、了解主力店、食品店以及专卖店的合适位置 |
△Tenancy Mix
1. Understand the factors that determine optimum tenancy mix
2. Merging objectives for mutual benefit |
△如何成为成功的租赁专家
1、谈判技巧-如何结案
2、建立与零售商的互动合作
3、影响力的技巧
4、识别适合贵中心的零售商租赁案例分析 |
△How to be a successful leasing executive
1. Negotiation skills - how to close the deal?
2. Building your network with retailers
3. Influencing skills
4. Identifying the right retailers for your center |
△小组讨论 – 零售份区– 是否有效？
一个观点：零售应该区域化，时尚区、食品区应该分别归类。另一观点：不明显区域化能迫使顾客逛遍整个商店 |
△Leasing Case Study Panel Discussion Retail precincting - does it work?
There is an argument that retail should be precincted, all fashion together, all food together. But there’s also an argument that not precincting forces the customer to discover the whole center. |
